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Monday, May 28, 2012

What are the advantages of hiring Fulfilment Services for Small Businesses

By Martina Jones


Fulfilment services do what they do best, so small businesses can carry on doing what they do best. The small business is freed up to worry about marketing and product/service creation - the fulfilment partner does all the worrying about picking, packing and delivery.

According to the common framework of modern business you need not to do something what you have not learnt how to do. Therefore when it is about building websites or marketing online you do find the outsourced experts as the best possible option. In the same way, be it for running a warehouse or keeping on top of stock levels, source packaging or getting the packaging designed to meet the brand expectations, it is always better to depend on the fulfilment services and be free to carry on with your other tasks.

Clearly a fulfilment partner that doesn't dovetail effectively with your personnel and your brand isn't going to get you very far. When you outsource, you need experts who are able to understand two things: 1: your business and 2: your expectations for that business.

They then need to be capable of translating what may be unrealistic expectations on your part into real results on theirs. Example: you might want to promise all customers overnight delivery no matter where they are. In reality that's not possible. So your fulfilment services instead delivers your customers an extremely quick delivery service overseas and an overnight delivery at home.

Result: what you want to do, deliver a service that exceeds customer expectations, still happens. Because your fulfilment partner is still giving superb overseas delivery times, so customers used to slower deliveries will be delighted.

It needs to have extensive knowledge and extensive contacts for arranging a rapid, cheap domestic or overseas delivery. Being the industry insiders, Fulfilment services have an edge over other businesses. Therefore, while employing a fulfilment partner like ILG, your small business become able to gain that edge.

For your business it is important to keep the brand message coherent. Fulfilment services providers do all the sourcing for packaging materials and even packaging design for you so that you can be able to deliver identifiable, branded parcels of each shape and size instead of miscellaneous packets.

When you use a fulfilment partner this can be doubly important. Because the end run of your delivery, which is what the customer sees, is being made in a van not marked with your logo but that of the fulfilment services' own company, or their partner carrier. Having packages marked with your logo ensures that the customer experience is ultimately owned by you, and not by your fulfilment partner.

With the best of fulfilment services you get that edge of independence is you always desire. Working as partners with the major deliver companies and courier operations, you can get your deliveries done by the fastest and most cost efficient means, it does not matter who the real carrier is.

Summary: The small business can use its fulfilment services partner to develop an edge in terms of speed and pricing.




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