If you've in recent times launched an online store and hope to rapidly attract lots of web traffic then you may be stunned to find that this is often not as easy to accomplish as you expect.
It could also be that in past times, your site got a pile of visitors, but now you find the numbers are decreasing.
Thousands of innovative websites and pages are added to the net each day. So, to compete effectively you must actively see to it that that yours not only remains pertinent, but also outpaces rival sites.
You should use any of several website analysis tools to analyse the activities on your pages as well as the competition's pages.
So, let's examine 3 things you should look at monitoring when you use website builders:
1) Broken links on your web site:
If your pages have broken links (links which instead of delivering visitors to the intended destination, deliver them to a blank page), it is either because the page you wanted to send them to has been renamed or the links were not created correctly from scratch.
If the links on your web page don't work, your page may become isolated. Also, it makes you look sloppy and unprofessional.
The more pages visitors can access on your site, the higher the prospect of them interacting with it. Damaged links mean less chance that visitors will click on one of your adverts so these links can lose you income.
However, you can monitor how effective and correct your links are by using free link testing tools to scan your web site so you can repair your links.
2) Backlinks from other websites:
Attracting links from other sites may aid in increasing the position of your web pages on results pages . The closer to the top position your pages appear in, the more visitors your pages are likely to receive.
It is important that you seek to get new links for your site. You can get links by getting other websites to link to yours and social network users to link to share your pages from their profiles.
In addition, you can work out not only which web pages link to yours - and for which keywords and services; but also which material on your site they find useful and where your competitors get their links from, so you can outrank them.
3) Keyword search phrases:
It is important you know the search phrases used by web surfers who eventually land on your site. Ensure every page on your site is optimised for relevant keywords if you want to encourage search tools to send you traffic.
Monitoring keywords helps you find out how search scripts interpret your pages. You can use this to ensure they only send you targeted traffic that is likely to be interested in your products.
Imagine that I have a TV program review site, but search engines only send me traffic that is looking for TV set's because that is what they think my site is about, then my guests will often leave without clicking adverts. Discovering this will help me tweak my site information.
You can easily analyse your traffic by installing analytical software on your site which you can use to determine these phrases, number of searches, which were the most viewed articles etc. Or you can get free software that does all this without installation.
In summary:
As the Internet gets more competitive, you should monitor what searches reach your site, ensure your site works correctly, tweak it's content and keep it interactive and professional so that other web sites find it increasingly relevant and link to it.
It could also be that in past times, your site got a pile of visitors, but now you find the numbers are decreasing.
Thousands of innovative websites and pages are added to the net each day. So, to compete effectively you must actively see to it that that yours not only remains pertinent, but also outpaces rival sites.
You should use any of several website analysis tools to analyse the activities on your pages as well as the competition's pages.
So, let's examine 3 things you should look at monitoring when you use website builders:
1) Broken links on your web site:
If your pages have broken links (links which instead of delivering visitors to the intended destination, deliver them to a blank page), it is either because the page you wanted to send them to has been renamed or the links were not created correctly from scratch.
If the links on your web page don't work, your page may become isolated. Also, it makes you look sloppy and unprofessional.
The more pages visitors can access on your site, the higher the prospect of them interacting with it. Damaged links mean less chance that visitors will click on one of your adverts so these links can lose you income.
However, you can monitor how effective and correct your links are by using free link testing tools to scan your web site so you can repair your links.
2) Backlinks from other websites:
Attracting links from other sites may aid in increasing the position of your web pages on results pages . The closer to the top position your pages appear in, the more visitors your pages are likely to receive.
It is important that you seek to get new links for your site. You can get links by getting other websites to link to yours and social network users to link to share your pages from their profiles.
In addition, you can work out not only which web pages link to yours - and for which keywords and services; but also which material on your site they find useful and where your competitors get their links from, so you can outrank them.
3) Keyword search phrases:
It is important you know the search phrases used by web surfers who eventually land on your site. Ensure every page on your site is optimised for relevant keywords if you want to encourage search tools to send you traffic.
Monitoring keywords helps you find out how search scripts interpret your pages. You can use this to ensure they only send you targeted traffic that is likely to be interested in your products.
Imagine that I have a TV program review site, but search engines only send me traffic that is looking for TV set's because that is what they think my site is about, then my guests will often leave without clicking adverts. Discovering this will help me tweak my site information.
You can easily analyse your traffic by installing analytical software on your site which you can use to determine these phrases, number of searches, which were the most viewed articles etc. Or you can get free software that does all this without installation.
In summary:
As the Internet gets more competitive, you should monitor what searches reach your site, ensure your site works correctly, tweak it's content and keep it interactive and professional so that other web sites find it increasingly relevant and link to it.
About the Author:
Kavaro Jensen is a successful web site creator and provides training on website builder tools and online software. To get free access to an easy to use web site monitoring tool and other online tools, visit website builder tools now.
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