The idea of engagement marketing is not rocket science. You simply get in touch with clients and customers who are already aware of you, engaging with them. You send them something that gets them to interact with you, whether it is through social networks such as Google+ and Twitter or through an e-mail newsletter. Their responding to you creates social visibility. It puts you in front of them in their streams. When they respond, it's seen by all their friends, which serves as an endorsement from your customer to their friends and families.
Differing from traditional marketing plans, engagement marketing focuses on your existing customer base in your advertising efforts. Traditionally, marketing is perceived by the general populace as a corporation trying to get them to spend money. Such a call to action might take the form of "buy this product," "call us for a quote," or something similar.
In engagement marketing, the action call is different: "like this" or "tell us what you think." It is about interaction and conversation. The initial objective is different, but the overall goal remains the same: expanding your customer base.
Engagement starts the moment the customer meets your business. When they first walk through your front door. It is about knowing that your objective is to get your customers engaged with you from the beginning. All business owners need to grasp the importance of Facebook, from the liking and commenting of the customer to giving the customer early announcements or sneak peeks. It is important to give them a significant reason to continue to engage with you.
Small businesses suffer an eternal issue with resources. Engagement marketing is an effective method that can be used that does not require a hefty investment. Check and compare how effective all of your marketing plans are versus how much they cost to see if maybe a less effective plan can be replaced with this.
The best method of employing engagement marketing is to spend brief periods of time working on it on a regular basis. Spending roughly ten minutes doing it three times a week is a good initial strategy. There is an initial learning curve, but once started the unique features of engagement marketing are easy to pick up.
One thing about it that is easier than traditional marketing is that content is on the short side. You only have to write 140 characters to a paragraph worth of advertising instead of a commercial or magazine advertisement.
Getting a measure on how effective your engagement marketing campaign has been is simple, with metrics like likes and shares being a few clicks from being seen. Paying attention to these numbers is what it is all about. Assuming your average customer has 40 friends, if three of them shares or likes one of your posts your brand gets in front of 120 people with an implied recommendation from that customer. Small actions can have large effects in engagement marketing.
Differing from traditional marketing plans, engagement marketing focuses on your existing customer base in your advertising efforts. Traditionally, marketing is perceived by the general populace as a corporation trying to get them to spend money. Such a call to action might take the form of "buy this product," "call us for a quote," or something similar.
In engagement marketing, the action call is different: "like this" or "tell us what you think." It is about interaction and conversation. The initial objective is different, but the overall goal remains the same: expanding your customer base.
Engagement starts the moment the customer meets your business. When they first walk through your front door. It is about knowing that your objective is to get your customers engaged with you from the beginning. All business owners need to grasp the importance of Facebook, from the liking and commenting of the customer to giving the customer early announcements or sneak peeks. It is important to give them a significant reason to continue to engage with you.
Small businesses suffer an eternal issue with resources. Engagement marketing is an effective method that can be used that does not require a hefty investment. Check and compare how effective all of your marketing plans are versus how much they cost to see if maybe a less effective plan can be replaced with this.
The best method of employing engagement marketing is to spend brief periods of time working on it on a regular basis. Spending roughly ten minutes doing it three times a week is a good initial strategy. There is an initial learning curve, but once started the unique features of engagement marketing are easy to pick up.
One thing about it that is easier than traditional marketing is that content is on the short side. You only have to write 140 characters to a paragraph worth of advertising instead of a commercial or magazine advertisement.
Getting a measure on how effective your engagement marketing campaign has been is simple, with metrics like likes and shares being a few clicks from being seen. Paying attention to these numbers is what it is all about. Assuming your average customer has 40 friends, if three of them shares or likes one of your posts your brand gets in front of 120 people with an implied recommendation from that customer. Small actions can have large effects in engagement marketing.
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