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Sunday, August 5, 2012

3 Online Classified Advertising Tips that Work

By Ralph Steele


Online classified advertising is highly underestimated by many Internet marketers, but what they don't realize is the fact that if you crack the classified game, you'll be able to generate free traffic on demand, by just posting your ads on a regular basis. There are few people who understand how to take advantage of online classified advertising properly but once they do they find they don't have to get involved with PPC or search engine optimization and can easily drive targeted traffic to their offers. This article will analyze three online classified advertising suggestions that will help you get better results over a longer timeframe and they can be employed straight away.

One factor that many advertisers don't give a try is testing the price. You should find that testing more than one price point will alter your ad's response rates. People who search through classified ad sites are just looking for good value products. So if your price can give them the best deal, you'll close in more sales and get a higher response. But you won't find that right price until after you've tested some different pricing points with your ads.

The presentation of your ad will affect its performance, which is why it is important to format your ad correctly. You have to stick to the site's guidelines as well as making sure that your formatting is done properly. The first thing your prospects will notice is how professionally presented your ad is, even though there are a number of other factors that will influence the type of response you will get from them. This will help increase the likelihood of you getting a good conversion rate.

Another approach is to take good ads, that you have created through online classified advertising and post them offline in newspapers. Nowadays, you aren't forced to put ads only in your local publications as you can easily get them published in newspapers from all over the world. There is little reason for you not to take your advertising to the next level if your online classified advertising is successful, even though this approach will cost you some cash, because you can simply reinvest your profit for a greater return. You shouldn't overlook the value of offline classified advertising because it can take your business to new heights.

In summary, from the above article it becomes clear that classified advertising on the web is here to stay. In the coming years, there will be more people accessing the web through various devices, which means traffic to classified sites is going to shoot up. So if you want to reap the benefits of classified advertising online then it's better you start focusing on the tips that we discussed above to make it work for your business and get targeted exposure. Remember, the competition is high, which means you should take consistent action to stay ahead of the crowd.




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