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Friday, October 12, 2012

A Live Chat Feature Should Help Improve Conversions

By Matilda Miller


Just a couple of decades ago, consumers used phone directory book to look for a plumbing service, electrician, a mechanic and more. Then, people slowly but surely shifted away from making use of the telephone book and toward the web to find products and services to meet their needs. Your business' website today can be used as a digital listing or even as a electronic storefront in many cases. Having said that, you'll find it enables you to generate cheap leads for your organization. By having the proper tools in position, it is possible to qualify and capture leads through your website.

The Top Lead Generation Tool

The very best lead generation tool on the market today is a chat support feature on your website. Through the use of chat support software, it is possible to enhance your company's website by giving your employees the opportunity to communicate with your leads in real-time. There are additional strategies to generate cheap leads through your website, like including a "Contact Us" page to your website. Having said that, a chat support feature provides you with ability to answer consumers' questions and connect with them in real-time, additionally it allows you to qualify and capture leads successfully.

Qualifying Leads

Your live chat personnel can help with answering customer queries regarding your goods and services. During this process, they can qualify the leads as those worth your employees' time and energy to contact later. Qualifying leads basically allows your sales staff to improve conversions later.

Capturing Leads

You may well already have monitoring capabilities on your website that allow you to see how many consumers visit your home page and other pages within your website. If you have compared these statistics to the number of leads your website is capturing for you, you may be appalled at the number of potential leads that are not being captured. A live chat feature permits you to more readily capture leads. Individuals who are not able to easily find what they are searching for will certainly leave your website and proceed to another one. By using a live chat feature, you can make sure that those potential leads stay on your site until they are qualified as leads and until they receive answers to their questions.

By having a live chat feature, you are able to improve conversions, capture leads and eventually boost profits. If you have been searching for the right tool to enhance your site, a live chat feature may be ideal.




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