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Thursday, December 20, 2012

Graphic Designers

By Edward Robinson


Just like any service, the costs involved with hiring a graphic design company will be different depending on your needs and the graphic design company quoting you.

Factors influencing the fees charged by each graphic design range from;

If they are insured or not (it's common for some freelancers to not work with insurance to guard you against problems such as copyright infringement for instance.

Value added services such as online payment of one's invoice with a trusted provider.

Standard of design; it stands to reason that the better the designs created in comparison to the others in their industry, the more a designer probably will charge for them.

Experience; a more experienced designer will charge more for their knowledge and experience; this represents value for the customer still as a more experienced designer is less likely to struggle with meeting timescales, learn how to compile a design brief without depending on you to take action by your self, and perhaps not get tripped up by problems such as print colours, printing bleeds and file compatability with the printing firm.

A regular graphic design company should be able to meet your web and print graphic design needs and cover at the least minimum design services such as for instance logo design, stationery design, and web site design.

Some firms may in addition offer more creatively orientated design work such as graphic illustrations which can be incorporated in to your website design, stationery and branding.

Using illustrations as part of your business branding can be a robust means of setting yourself besides your rivals.

Budgeting for your project

It can be difficult to assess which graphic company offers the affordable service when each graphic design company charges vary so much, however the following pointers might help you to focus on a number of the essential considerations:

What is the standing of the graphic design company you are considering; have you heard of them before, have they been recommended to you by someone you trust, do they seem to have an existing client base you can potentially contact, or any client recommendations/testimonials you can view?

Any kind of 'red flags' in evidence which should make you wary of using a certain graphic design company like too little contact details for the firm (address, telephone numbers etc), poor customer support from the outset of your initial communication with them, or an unprofessional manner inside their telephone or email conversations with you?

Does the graphic design company have a portfolio for you to view; ideally you should steer far from using a firm that does perhaps not have a portfolio as without a portfolio you have no evidence that they can offer the degree of professional design work required, whether they have experience of working with other customers on similar projects, or even if their particular design style (most firms lean towards a particular style) meets your requirements.

What support are they willing to give you? A superior quality graphic design company will offer ongoing support with the graphic designs they have completed for you -- ideally for free. This support is invaluable over the long run as most of the time you'll use your graphic designs over and over for quite some time.




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