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Sunday, August 26, 2012

How To Prevent Costly Marketing Mistakes

By Marta Paul


It's safe to say no business sets out to purposely make marketing mistakes. Unfortunately, these types of things happen by accident. But then again, some companies take risks that can end up being mistakes. A lot of advertising errors can be eliminated if you use good common sense. Nothing is foolproof, but you can arm yourself with the hard lessons of others. Information is powerful and this is one of the best ways to prevent mistakes in your marketing.

Regardless who is paying attention to you, your business has the potential to impact many people. Always try to be focused on potential customers - they are important to you. If you are in business, and you have a website, you should focus on your business as much as possible. Whatever you sell, your business will always be negative to those who first interact with you in a negative way. We are going beyond visual impression here. We are also referencing your employees as well. If your customers become aggravated with your customer service representatives, this can also be a negative mark against you.

Social media has become so popular that many businesses start using it without bothering to do enough preliminary research. What's interesting about social media is that it's really just an extension of other, much older marketing methods. The first step with marketing always involves some type of outreach to your target audience in a way that makes them comfortable. Most people are much more likely to do business with something they consider a friend or associate than someone who contacts them from out of the blue. Whether you're talking to someone in person or via a social media site, you still need to connect with him or her in some way. So that is what you want to do with social media marketing and make that your only focus.

You can either listen to people, or ignore them. The choice is up to you. Essentially, you want positive feedback for your products or services that you sell. Without feedback, you wouldn't be able to get a third-party perspective on how well you are operating your business. If you don't ask your feedback, you are really missing out on a great way to improve your business. You can actually waste your time doing too many things, and also get confused by your own activities. Your customers are in the best position to give you the feedback necessary to improve your company.

Everyone is bound to experience a few advertising mistakes and you are no exception to this rule. Even though they cannot be considered to be your best effort, you will never forget them. Everyone can see the mistakes of others and claim that they will not do the same. But if it is not painful, you will probably forget it.




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