Most people get involved with Internet marketing believing that business will take place completely online. It is certainly your choice if you want to run your business this way. There are plenty of marketers who rake in money month after month completely online. However, if you really want to rake in the profits; a combination of online and offline marketing efforts can double your odds. There is no other advertising method more effective for offline results than direct mail. Direct mail is an incredible tool to use to introduce your business to people who would never have discovered it otherwise. These tips will help you get the most ROI from your direct mail.
Whenever doing a direct-mail campaign, the "prettiness" is not something you should worry about. Of course, it should look professional. It really needs to look nice when looking at it. What really matters is the content of the mailing itself. If you present something that is poorly written, regardless of how exceptional the paper that it is printed on is, you will not get a very good response. Well written copy will win every time. The design of the page comes second. Always work on the copy first and foremost. Always use this rule of thumb for online and off-line material.
All of your direct mailing efforts must be carefully tested. There aren't any real rules for writing compelling direct mails that actually get people to read them. These things tend to change frequently. Regardless, you do need to find some way to monitor the responses you receive from your direct mailing efforts so you know which ones are actually working. Sending out the same message reworded in a couple of different ways lets you monitor which ones get people to respond and which ones get ignored. Keep careful track of this information, as it can be helpful for creating future mailings you wish to send out.
Remember to include a free gift. A refrigerator magnet, a bookmark-something small and light with your contact information and tagline is sufficient. This is something that they can use and that won't increase the cost of your postage by very much. Even if they toss the flyer you want them to be reminded of you every time they use your gift. Then, later on-maybe even months after your initial campaign, they'll contact you when they actually have need of your services.
Direct mail is not dead. Don't listen to anybody who says this to you. It's been forgotten by and large in favor of the promise of faster results in the electronic age. Believe it or not, direct mail remains one of the leading bringers of business in the market today - overlook its value at the peril of your profit margin.
Whenever doing a direct-mail campaign, the "prettiness" is not something you should worry about. Of course, it should look professional. It really needs to look nice when looking at it. What really matters is the content of the mailing itself. If you present something that is poorly written, regardless of how exceptional the paper that it is printed on is, you will not get a very good response. Well written copy will win every time. The design of the page comes second. Always work on the copy first and foremost. Always use this rule of thumb for online and off-line material.
All of your direct mailing efforts must be carefully tested. There aren't any real rules for writing compelling direct mails that actually get people to read them. These things tend to change frequently. Regardless, you do need to find some way to monitor the responses you receive from your direct mailing efforts so you know which ones are actually working. Sending out the same message reworded in a couple of different ways lets you monitor which ones get people to respond and which ones get ignored. Keep careful track of this information, as it can be helpful for creating future mailings you wish to send out.
Remember to include a free gift. A refrigerator magnet, a bookmark-something small and light with your contact information and tagline is sufficient. This is something that they can use and that won't increase the cost of your postage by very much. Even if they toss the flyer you want them to be reminded of you every time they use your gift. Then, later on-maybe even months after your initial campaign, they'll contact you when they actually have need of your services.
Direct mail is not dead. Don't listen to anybody who says this to you. It's been forgotten by and large in favor of the promise of faster results in the electronic age. Believe it or not, direct mail remains one of the leading bringers of business in the market today - overlook its value at the peril of your profit margin.
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