rss
twitter
    Find out what I'm doing, Follow Me :)

Wednesday, August 8, 2012

Offer Promotional Gifts That Allow Customers To Do Your Promotion For You

By Guido Brouwers


When you offer promotional gifts that your customers really use and enjoy, you're not just spreading goodwill about your products and services. You're also advertising your good name to the world each time an item with your message or brand is used in public.

You can probably get the kind of top quality, helpful promotional gifts that festival-goers and trade show guests in Cape Town and round the country will like receiving at costs much lower than you may think. But a number of these items will serve you and your company better than others.

Many promo materials are tucked into pockets and later dropped off on dressers, never to be seen in public again. Other items â€" like bottle openers, flying discs and tote bags, to name a few â€" are used continuously by folks who are thrilled to show off the nice gift your company provided to them.

What makes one promotional gift better than another? What kinds of items make the best handouts? Here are three things to consider when deciding what types of giveaways to supply at your next networking event or public function:

1. Give away things designed to used regularly.

Cups, totes and mugs are among the 1st promotion items to come into many people's mind for good reason. These tested and proved items are always winners. So are far more modern possibilities like water bottles and cotton chino baseball-style caps. If you can offer something so handy that a buyer or potential customer will wear it, carry it or play with it often , you're getting an extraordinary quantity of advertising from your tiny investment.

2. Hand out things with prominent, legible logos and text.

It's down to you to be sure the items you give away do their job. That suggests you should ensure your logo is large, bold, legible and boosted with suitable text to tell your story. Even if you hand out the best freebie ever, it will not do you any good if nobody can read your firm's name. You are coughing up for the items and you're the one that wishes to get results, so don't be afraid of making the trademark notable.

3. Present your contacts with items so different, beautiful or eccentric that they are going to want to display them.

If you see something available on promotions company's web site you've never seen, there's an excellent chance your contacts and clients have not seen it before either. Just be sure to select items appropriate to your industry. Glaringly, psychedelic t-shirts are not appropriate for funeral houses, but they might be perfect for a quirky new web design company.

Select Things That Grab And Get Grabbed

Simply put , you need to select promotional items that get grabbed by folk who visit your booth or come to your table, but you also need to be certain that those things stand out as interesting, unique, high-quality or even funny so takers will show them off, letting them grab more attention for your company.

Whether your contact is wandering the streets of Cape Town or cruising the Mediterranean, you would like them exhibiting your logo and marketing your company to everybody they meet. That is ideal for you, and if they get some joy or value from the item as well , that's even better.




About the Author:



1 comment:

  1. Good day! Would you mind if I share your blog with my facebook group? There’s a lot of people that I think would really appreciate your content. Please let me know. Many thanks
    werbegeschenke werbeartikel

    ReplyDelete