The only real path to earning good money with PPC ads is to get your ad copy down cold and then split test. We will divulge some of our ad copy secrets in this article, so pay attention and then take action.
Not just your ad, but all ads are viewed with mistrust and a concern that it is not another scam. When you're looking for a solution to a desperate problem, you are willing to try anything and everything, but you're also cautious as to not choose the wrong option. Usually advertisers wait for the testimonials for their website or landing page. All you want to focus on with your ad is to get people in your marketing funnel. It is almost impossible to establish any trust in one small ad, so we suggest you avoid being concerned about it. While social proof is important, even if you tell the truth in an ad about sales volume, they will not believe it.
You can usually get a pretty good response by using, free, in your ads, but they will not always buy. Just be aware of what is going on when you go with that term, and honestly most PPC advertisers avoid it. So these are some of the issues you will have to consider if you want to just get clicks and conversions. When you're utilizing a platform such as Google AdWords for your PPC campaign, it's really important that you make yourself different from the competition, because ultimately your returns depend on how many clicks convert to a sale/lead.
Your whole purpose with PPC is to make someone perform a certain desired response. The call to action is taken directly from copywriting, and it is powerful when used the right way. This call to action can be as simple as "learn more" but as long as it gives a fair idea to your prospect as to what needs to be done, it'll work.
You can determine your own destiny with your ad copy, and it is up to you if you want to sink or swim.
Not just your ad, but all ads are viewed with mistrust and a concern that it is not another scam. When you're looking for a solution to a desperate problem, you are willing to try anything and everything, but you're also cautious as to not choose the wrong option. Usually advertisers wait for the testimonials for their website or landing page. All you want to focus on with your ad is to get people in your marketing funnel. It is almost impossible to establish any trust in one small ad, so we suggest you avoid being concerned about it. While social proof is important, even if you tell the truth in an ad about sales volume, they will not believe it.
You can usually get a pretty good response by using, free, in your ads, but they will not always buy. Just be aware of what is going on when you go with that term, and honestly most PPC advertisers avoid it. So these are some of the issues you will have to consider if you want to just get clicks and conversions. When you're utilizing a platform such as Google AdWords for your PPC campaign, it's really important that you make yourself different from the competition, because ultimately your returns depend on how many clicks convert to a sale/lead.
Your whole purpose with PPC is to make someone perform a certain desired response. The call to action is taken directly from copywriting, and it is powerful when used the right way. This call to action can be as simple as "learn more" but as long as it gives a fair idea to your prospect as to what needs to be done, it'll work.
You can determine your own destiny with your ad copy, and it is up to you if you want to sink or swim.
About the Author:
If you desire to see expansion through established methods with a solid history, then advertising is well worth your interest and exploration.
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