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Thursday, June 28, 2012

The Happiest Present Givers Are Gift Card Buyers

By Laura Gallagher


Human beings are social creatures, each cultural grouping devising methods of interaction based on climate, tradition and myriad other factors. One common event is giving and receiving presents for significant occasions. Over time, the onus of deciding what to select and give can grow challenging, which accounts for the increasing population of gift card buyers.

The rules governing when someone should bring a present to someone else is not standardized, it is, in fact a rather nebulous proposition. There are as many different ways to handle the prospect as there are social groupings wrestling with the decision. Friends, coworkers, families and teammates all represent different groups, and the rules for presents may be entirely different for each.

In some families, presents between parents and children remain intact year after year, while between siblings, cards, phone calls and social media contacts suffice. Some families abandon the celebratory presents altogether with the exception of Christmas, and still others do not exchange presents with the extended family, which in a bad economy is gaining in popularity.

As an individual matures and goes through life, new groupings in the form of coworkers, associates and neighborhoods appear. The process of resolving how to handle presents must be determined for each, and usually it is more of an unwritten understanding than anything more formal. If one is orchestrating an event, a prudent way to handle it is to specify it in the invitation with phrases like, no present exchange or ensure presents are ten dollars or less for the exchange.

Still other situations are almost standard ion their requirement that a present be offered. These include baby showers, bridal showers and weddings, wherein the tradition impels participation. Depending on how well one knows the individuals, this can be a difficult selection process, and the reason the registers at retail outlets have become popular.

Still, the registers show the general trend of needs the individual or couple have, and can help narrow the decision somewhat. But baby and bridal showers have plenty of generic items that are likely appropriate and so do not cause to much trouble. Anyone who has experienced either event can help with the selection process, as these occasions are fairly similar regardless the individuals involved.

Tougher choice involve the graduating child of a close friend or distant sibling. The present is due to the close relationship to the parent, yet one may no little about the child. The retail industry is quick to offer selections that should be adequate to the cause, but they are usually generic and not very exciting.

Many politically correct individuals would say that if one is feels compelled to buy a present for someone, then one should spend enough time to determine what the recipient would actually like to receive. Most people do not have enough time to make that kind of determination. For most teenagers, gift card buyers are their heroes, because then they get to decide what to get on their own.




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