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Wednesday, June 6, 2012

Try These Simple Methods To Improve Your Search Engine Ranking

By Jose Santiago


By improving your website's SEO you will also increase its ranking on the major search engines. Search engine optimization is an incredibly large virtual business. Some people treat SEO as rarefied knowledge that no ordinary person can learn. Don't listen to negative ideas like this.

Google can tell if have duplicated content on your webpage, and it could result in a lower rating for your site. Rather than repeating content, come up with a new idea to discuss what will draw in new visitors.

Keywords that best identify your business should be prominent in your domain name. Having a keyword in your address makes it easier for people to find when searching the internet for that keyword. Remember that traffic can come from a variety of sources, not just ads. One such source is search engine results.

The most important thing that you can do for your site is to make sure that you always keep the content on the site fresh and unique. Many people do not want to read old stuff and outdated material will drive away traffic.

Inquire about how many years of relevant experience they have. Learn about the possible risks of hiring an SEO company before making a decision.

If you decide to hire a company to do your site's search engine optimization, conduct plenty of research before hiring a solid SEO company. Be aware that there are many SEO companies that take advantage of inexperienced internet marketers by charging ridiculous prices for bad work. Look into past clients of these potential partners, read up on testimonials and vet their knowledge against what others say online. You will be happy you did.

Search engines will lower your page rankings if you are found to be manipulating the rating system to artificially achieve top search rankings. Google and Yahoo are known for having banned companies on occasion, preventing them from appearing in their results completely. Be advised and ethically hone your search engine optimization!

Send an email to non-profits and educational sites in your niche, asking them to do a link exchange or link to some of your good content. Search engines like to see these credible relationships. Give your website the kind of quality content that will make websites deemed reliable sources by search engines feature links to you. Create valuable content that reputable organizations will find worthwhile.

You will want to switch up the descriptions you use in the META tags on each page of your site. Avoid using the same description META tag for multiple pages. This will lower your search engine rankings.

Keep in mind that the algorithms that search engines use to rank websites is always changing. You should keep a close and constant eye on your site and where it ranks in search results.




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